What to Put On Your About Us Page
When a new visitor comes to your site and wants to know what it is about where do you think they turn to? Hopefully your answer was the "About Us" page, but how up-to-date is yours? Take a look at some suggestions I have for what to include on this section of your site in order to give your visitor an idea of what you are all about.
Personalize the Page
Your visitors should be able to put a face to the name of the person they are reading about. It will give your site a human touch. If you are selling a product people want to buy from people, not un-named companies. If you are selling information then they want to know you are an expert and not a pimply-faced, unkept 15-year old kid. Provide a professional looking photo and your About Us page will be off to a positive start.
Short Summary
In the introduction section of your about page you should have a short and sweet summary of the information that you cover on the site. Keep it short in case the reader doesn't have a lot of time or just wants a quick overview, if they want more details details then you will give them more specific information further down the page.
Your Details
After the summary you can go into further details as to what type of site you are running and some personal information about yourself such as your name, occupation, location, education, previous sites your have written for and worked for, and whatever else you would put on a job resume. That's how you should see the about us page, as a resume. You are selling yourself to your visitors so put your best foot forward.
Contact Information
Make sure that you include a link to the contact us page or provide the contact means on the about us page. This emans an email address, or if applicable, phone number and physical address.
If you liked this article, you may also be interested in: