Ways to Capture New Leads
TweetOnce site owners have realized the importance of building up an email list, there are still some mistakes that they can make which will cause them to not make as much money as they possibly could be. We have already covered how a site owner can capture more leads by using free incentives, but another way to maximize the number of subscribers is to make sure there are several different ways for the visitors to signup. If you want to have as high of a conversion rate as possible for capturing leads then you need to use every chance you can get to put your free incentive in front of your readers to entice them into signing up.
Signup Box
Having a signup box has become a standard on any site serious about capturing leads. You want to put this signup box in a highly visible spot on your site, above the fold. You also want to make sure the signup box details your free incentive offer in an enticing way and lets the user know just what they have to do in order to receive your offer.
Hover
I've said in the past that Aweber has the best delivery rate of any email service that I have used in the past, and I love their auto-responder system. My favorite feature of the site though might be their hover box. You design a signup box and then set a timer in the Aweber backend. After a user has been on your site for that period of time, the box drops down. It's great because it doesn't annoy them immediately upon entering your site, but once they are engaged and have shown interest in what you have to offer the box pops up and the reader can't simply ignore it. They are drawn to it and will read your offer. This is a great tool for increasing signups and since you can set it to only show up the first time a visitor comes to your site, it isn't too intrusive to the repeat visitors.
The key to both of these methods is to test, test, and test some more. See what has the highest conversion rate and works best for your site design and your visitor.