Twitter Marketing Effectiveness
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Adweek just ran a story where ad agencies and people at client companies who make advertising decisions were asked about Twitter. There was plenty of disagreement over the value of advertising on Twitter as 45% thought it was in it's infancy and it's use will grow exponentially in the coming years, 17% think Twitter is a thing of the past and are waiting on the next best thing, 21% think it's for young people and media but won't be used by the masses and 17% didn't have an opinion.
The general public on the other hand had quite a bit different view of the platform with 12% viewing it as something that will grow exponentially, 8% thinking Twitter has peaked out, 12% thought it will be mainly something for young people, and 69% said they didn't know enough about it to form an opinion.
I think there has been an over-hyping of Twitter from a marketing perspective since it's fairly obvious that people don't even know enough about it to form an opinion. It seemed like Facebook took a few years to become mainstream like it is today, but then again maybe people think that updating their facebook status is enough for letting friends know what they are doing now.
Another interesting poll taken was how effect Twitter was in promoting products and ideas where only 8% of both the public and ad people said it was very effective, 50% of ad people said somewhat effective and 24$ not that effect with 8% saying not at all. Bottom line is, don't make Twitter the only source of traffic and lead generation for your products.