Creating a Squeeze Page
If you have have already read my article on the importance of building up a list then you know how much I love email marketing for making money online. If you are using free traffic from the search engines, then you are probably using the different ways to capture leads like a hover box and a signup page. However, paid advertising can also give you a boost in profits if you can make more money off of each lead than it costs you to acquire them. The place to start with online advertising is the most popular pay-per-click platform around, Google Adwords.
The key here is to send these visitors to a squeeze page. If you are paying for clicks it is because you want the visitors to take some sort of action, in this case it's sign up for your newsletter. If you send them to your site's homepage then you take the risk that the visitor will become distracted by reading a few articles and will leave your site before signing up for your newsletter. Instead, create a squeeze page that focuses all of the users attention solely on signing up.
How do you create a squeeze page that works? The easy way to do it is to sign up for the Squeeze Theme. This is powered by WordPress and will allow you to create custom squeeze pages in no time at all. It's so easy to use, all you have to do is choose the theme you want to run, add the text, photos, or videos, then enter your Aweber email codes in and let the Squeeze Theme do the rest. Take a look at some of their examples and I don't think it will be hard for you to see the value in their product.