9Dec/100

Google & Bing Use Twitter & Facebook for Rankings

Both Bing and Google have confirmed that links shared through both Twitter and Facebook have a direct impact on rankings.  This confirmation was done via an interview by Danny Sullivan of Search Engine Land and has given us a little more insight into what it takes to climb the SERPs for the keywords we are trying to rank for.

Bing says it looks at the social authority of the user it terms of how many people you follow and how many follow you.  The higher your authority, the more weight given to your tweets.

Google uses sharing to enhance both organic and news rankings, but even more so on the news side.  They also compute and use author quality and give more weight to a link based on this author authority.

For a story to have some authority, I would expect that it is better to have tweets coming from a variety of different unique accounts.  I wouldn't try loading up your followers with just anyone either, as the quality of your followers and those you follow would probably be easy to determine and important in coming up with a quality score.  Along those lines, if you are linking to your own stuff and nobody else's, that isn't going to be tough to figure out and have your links de-valued.

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28Jan/100

New Twitter Users Decrease

Last year Twitter was supposed to be the next big thing in Internet marketing, and in social media, but things are starting to look at little bleak for the platform.  There are some interesting studies being posted that say that only 17% of twitter users are active, and new user signups are decreasing.  Marketing Pilgrim posted some interseted statistics that anyone relying on Twitter should worry about:

  • Number of new users per month is down 20% since it's peak in July of 2009
  • The average Twitter user has just 27 followers, down from a peak of 42 (they must not have read my post on how to get people to follow you on Twitter)
  • 80% of Twitter users have tweeted fewer than 10 times (means they sign up and lose interest fast)
  • The percent of active Twitter users is down to 17%

What does this mean for the future of Twitter?  Well it isn't really taking off like a lot of people thought it would, and to be honest I see the Facebook status updates being a lot more potent tool.  There is too much noise on Twitter and not enough real information, with too much following people you don't know just in the hopes of getting more people to follow you back.  Unless something changes, I don't see this being a serious platform any time soon.

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