Making Money with Contextual Ads
It is important to use different money making strategies on your site in order to maximize your revenues. Do not make the mistake of relying exclusively on banner ads as you will only limit your income. One of the best advertising methods for driving directed clicks is to use contextual ads. This is the practice of converting certain keywords to outgoing links, either with direct advertising where a sponsor pays you a certain amount for their desired keywords or with affiliate marketing where you choose what words match the offers of the products you are promoting. Either way contextual ads should do a good job of converting as long as you place them on the appropriate keywords.
You must continue to offer value to readers by only using relevant sites for your keywords. If the reader is interested in a certain keyword, then you want to deliver for them what they are looking for when they click through to the other site. Delivering relevant products for your users will help to build trust, and increase the chance that they actually convert on the site that you link to.
Advertisers love contextual ads as well for the same reason. They know that they clicks they are getting from your site are highly directed and come from people generally interested in what they have to offer.
One great way to use these ads on your site is with MBP Ninja Affiliate. All you have to do is enter the keyword or keywords that you want to link out to, and the plugin will automatically find the matches in your posts and convert that text to the link you provided. It's extremely easy to use and will help you get started making money with contextual advertising.