Simple SEO Strategy Guide
Search engine optimization (SEO) doesn't have to be hard. A lot of internet marketing experts like to make it look difficult so they can charge extravagant fees for their courses or consultations. Sure there are a few tricks that you can use, but it all boils down to three things: the right keywords, quality content and incoming links.
Don't overreach here. Go after a select few keywords at a time and make sure you do enough analysis to know you can attain a first page listing. Plus, this will give you plenty ideas for writing content on your site, which is the next piece of the puzzlie.
The more pages you have, the more traffic you will receive from long tail keywords, the more authority your site will have, and the more you will be able to sculpt your pagerank to the appropriate landing pages.
You can easily control how much content you create, what's more difficult to control is if another site gives you a link. That is why search engines like links so much, it's tougher to game the system. Links tell the engines if your site is important and the anchor text used tells them what your site is all about.
My SEO strategy focuses soley on those two factors. I want to create a lot of content that is relevant to my niche. I also want to get a lot of quality links back to several different pages on my site. For my landing pages, I want the anchor text to be the keywords that I am targeting. However, I also try to get links to my archive pages or deep down into the content of my site so the engines index more of my pages.
There it is. SEO boiled down to two simple factors. If you can create quality content and get links pointing to your site, you will have success getting free traffic via the organic results. In later articles I will break down tactics I use to create quality content, and how I go about getting links to my pages.