Relationships With Your Subscribers
TweetIf you are going to make money in any niche then you have to be able to build a relationship with your readers. It is going to be a whole lot easier for you to do that if you pick a topic that is of interest to you. If you don't like the topic then how are you going to be enthusiastic about it? If you aren't enthusiastic about writing or promoting that topic, then how are you going to attract enthusiastic followers? The answer is you won't and you will be stuck writing about something that isn't of interest to you.
With that enthusiasm for the subject you will need knowledge and experience. It's OK if you don't know everything about your topic right now, you are enthusiastic to learn right? As you learn new things, tell your readers about them. If you share your knowledge with your readers, then you will appear to be an expert. If they ask questions, do your research and answer them. It's not like you need to know everything on the spot.
A great way to build up your relationship with new subscribers is through an auto-responder. Aweber is very easy to use when it comes to auto-responders. As soon as the visitor signs up for your newsletter you will want to set up a series of follow up letters that will go out to them. Start out simple, don't promote anything. Just explain yourself a little more and list the places that the reader can find you online (Facebook, Twitter, etc..). As you build up trust then you can start being more aggressive and sending them offers, but it's important that the offers be tailored to their needs. You are trying to solve the problems your readers have, not offer solutions to problems they didn't even know they had. The more that you help your readers, the more that they will trust the offers that you send them. That will mean a higher conversion for the products and services that you promote, and more money for you.