Keywords Per Page Strategy
TweetWhen site owners first start trying their hand at search engine optimization (SEO) one of the first questions they ask is "how many keywords should you focus on for each page?" The reason why there is a limit to how many keywords you should target does not have as much to do with it being difficult to get a page ranked for several different keywords, but more about conversion.
The real limit that you have to work with is the title tag. Titles play an important role in the on-page optimization of your site. However, knowing how important links are to SEO and the anchor text of those incoming links even the lack of on-page benefits can be overcome.
The real reason you want to limit the number of keywords you aim for on a single page is conversion. Do you notice how if you search for a keyword in Google it is bolded in the results? That goes for the title tag, the description, and the URL. This helps with clickthrough rates, so by creating a page with the keyword in the title, description, and URL (by naming the page after the keyword) you are going to get a higher clickthrough rate to your site.
Another conversion benefit for creating a lot of pages for different keywords is that each landing page will be tailored to the visitors needs. Let's say you sell golf clubs on your site, and more specifically putters. If someone searches for "Scotty Cameron putters" do you want them to land on your overall golf clubs page, or take them right to your section on Scotty Cameron putters so they get exactly what they want? Trust me, conversions are going to be higher the less you make the user work to find what they want.
The final reason I like to limit the keywords per page is that having more content is important for building up the authority of your site and this is an easy way to do it.