How Often Should You Post
There are a number of factors that should go into your decision on how often you should write new posts for you blog. Let's take a look at some of the things you should consider.
Posting Frequency Varies From Blog to Blog
If you are invovled in a news niche or cover a wide range of topics on your blog then you are going to need to post more often. If you write long, quality, in-depth posts then you can post less frequently. Other people like to write short, sharp posts that cover their information quickly and these bloggers can get away with posting more often. Also, if you have a lot of different writers then you can increase your output a lot easier than if you are doing everything by yourself.
You should also consider who your readers are. You don't want people to unsubscribe from your blog because you are posting too often. You have to figure out what your audience prefers and cater to them.
Why You Should Post More Often
The more pages you have the more pages the search engines have to index. This means that you will get more traffic. Also, your existing RSS readers will have more opportunities to see your stuff.
Why You Should Post Less
If you post too often then your readers might feel bombarded and unsubscribe. You might also start running out of ideas if you are posting five times per day so you want to make sure you balance you content out on a consistent basis. If you write fewer posts you will also increase reader engagement soyou'll see more comments on each post, generating an in-depth discussion.
Conclusion
The most important thing is to find a posting frequency that works for you and your readers and then stick with it. The number one problem that I find with blogs in trouble is inconsistency in posting. People get excited when they are starting out and post often, but after failing to generate a solid reader base they start tailing off and their blog ultimately fails. If you can post once every 2-3 days to start, try that. If you feel like you are getting a backlog of ideas, increase that number to 4-5 times per week and keep building up until you find the right amount that works for you. It's much easier to increase the amount of posts than it is to scale back, readers don't find that as easy to adjust to.
How often do you post? Let me know in the comments.
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