High Converting Squeeze Pages
The ability to create a quality squeeze page that will convert visitors into subscribers is more of an art than a science. There is no simple formula that is going to work in every niche to get 100% of your visitors to give up their email address. However, there a few things that you can do to create a good foundation that will give you a good conversion rate right from the start. After that it's up to you to test, test, and keep on testing until you find the headline, graphics, copy, and bribe that are perfect for your target market.
Headline
The most important part of your squeeze page is the headline. This is the first thing your visitor will see upon coming to the site so you have to grab their attention immediately. You only have a few seconds before the visitor decides to keep reading or leave your page. Your headline often makes the visitor's decision for them.
So what makes a good headline? The visitor most likely found your page looking for a solution to a specific problem or need. What you want to do with your headline is address THEIR need first, not what YOU are going to do about it. If you need a list of attention grabbing headlines Traffic Witch put together a nice list of 10 different ideas that have worked in the past.
Graphics
You don't want a squeeze page that is all text. Those can work in some situations but the use of graphics can increase the professionalism of your site and increase conversions. You can use graphics displaying your money back guarantee, 100% satisfaction guarantee, colorful arrows pointing your visitors to your opt-in form, icons for your bullet list, or call to action buttons that really stick out to the visitor. If you use pictures, try to visualize where the visitor wants to be, what their solution looks like.
Copy
In my testing the copy is not nearly as important as the headline, but visitors who are grabbed by your headline might need a little more of a nudge before they subscribe. Some people want to watch video and others want to read text. By having both on your page you aren't leaving anyone out and will get conversions from both types of visitors.
You can test the opening image or change up the content of the video. For the text you want to test different bullet points. People aren't going to read through everything you write. They are going to want to do a quick scan of your material and your bullet points have to pull them in.
Bribe
You need to give your visitors a reason to opt-in to your list. Your bribe should solve the problem or issue that caused your visitor to come to your site in the first place. The closer you can match your bribe to what your visitors are looking for the more success you will have.
Opt-in Form
This almost goes without saying, but you need your opt-in form to be above the fold and easy for the user to find. In fact, if you have a long text copy on your page then you need to have multiple opt-in forms so you can capture the lead as soon as they are ready to give up their email address. Test different buttons and text in your opt-in form. Test having a big arrow point towards it.
Speed
Don't use some junk hosting service for your squeeze page. You want to make sure it loads as fast as possible. If your site takes more than a few seconds to load you are already losing possible leads. Why lose out on potential subscribers just to save a few dollars a year on hosting?
If you follow these tips then I guarantee you that your first squeeze page will be above average and you can test your way to a very high conversion rate.