Google Dominates December 2010 Searches
ComScore has released their search analysis for December of 2010 and it is no surprise that Google continues to lead the way. Google accounted for 66.6% of all searches conducted in the United States.
There were 16.4 billions explicit core searches conducted in Dedember with Google taking 66.6% of them, that is up 0.4% from November. In second place is Yahoo with 16%, down 0.4% from last month. Bing comes up 0.2% to 12% overall. Ask is all but forgotten down to 3.5% while AOL garners 1.9%, even though both of these are powered by Google.
What does this mean for you? If you want traffic via the search engines, it's best to focus on Google. They are the most reliable in terms of ranking factors and do the best job of removing spam from the index. This means it's easiest to actually get ranked, which is good news when you see that most of the search engine traffic that you are going to get comes from their results!
What to know how to get started moving up the rankings? Take a look at my simple SEO strategy guide and find out how you can start getting more traffic by getting listed higher in the search engines.