Google Analytics Training
TweetIn my previous post I talked about why you should use analytics on your site and why I think Google is the best solution out there. Now that you know Google is the cream of the crop, how are you going to go about learning all of the cool features Google has for you to take advantage of? My recommendation is to go through their Google Analytics training classes.
The first things that you will learn are:
- Introduction: What Google Analytics can do for your business, how it works, how often the data is updated, and how to set your data sharing preferences.
- Interface Navigation: How to set your date ranges, how to graph by time units, how to compare multiple metrics, how to export, how to email others your reports, how to navigate, how to use report views, how to segment and sort data
- Installing the Code: Where to place the tracking code and how to verify installation.
After getting these basics down then you will learn how to interpret reports and analyze data, how pageviews and visitors are calculated, how Google tracks the time users spend on your site, the different kinds of traffic sources and how to identify which ones are the highest quality, how to interpret top content and landing pages, navigation summary, and entrance/exit paths.
After going through those tutorials (about 40 minutes worth of material) you can study the fundamentals (about 90 minutes) and then go into in-depth analysis (34 minutes). All-in-all you should be ready to be an expert in Google Analytics after watching around 2 hours and 45 minutes of video. Google even has a test that you can take to make sure that you absorbed the knowledge. If you missed anything then it will tell you what areas you may need to go back and refresh your memory on.