Email Marketing Tips
If you want to know what separates the sites and online businesses that make the big money from the ones who just "do ok", a lot of times it's the strength of their email marketing campaigns. You would be surprised at how many blogs and ecommerce sites do not even have an email list. These same site owners will spend hours working on getting traffic to their site via pay-per-click, social media, or search engine optimization but if the visitor isn't converted on that first visit, a lot of times they are lost forever. If this is you then how much money can you be losing out on? Not having a way to stay in touch with your visitors is wasteful and if you want to increase the stickiness of your site so visitors keep coming back then you have to use email marketing.
For most of my sites, my number one goal is to capture leads. Everyone that comes to my site is going to see the newsletter signup box in the corner and I'll even have a pop up window that hovers over the page when they first visit. This ensures that anyone who is interested in receiving further updates from me, will have the chance to do so. If you have a lot of quality leads that opt in to receive offers, updates, or even just news about the niche you cover or topic you promote, then you have a potential source of constant income. Without further delay, here are some email marketing tips that I use for each site that I create.
1. Start Building Your List Immediately - Even if you just put up your blog or site and do not currently have any visitors, you still want to make sure you are set up to capture leads. Before long people will start visiting your site, and when they do you want to grab their information quickly and easily or else they might leave and never return. You won't get a second chance, so why leave money on the table?
2. Use a Quality Provider From the Start - A lot of sites have gone down the wrong path here. If start your site with the idea that you can build your business without spending any money whatsoever to get your site going you simply are not going to succeed. Trust me when I say that spending $19 per month on an account with Aweber will be one of the best returns on investment that you can make. Aweber does a great job of delivering messages, and one reason is that they do not tolerate spam. That means that if you start out with another company when you build your list and want to add those subscribers to Aweber down the road, they are going to have to opt-in again. You can bet that under 25% of your current list is going to re-opt in, so why not retain all of those leads right from the start and save yourself the headache.
3. Only Send Relevant, Quality Information - Do not bombard your list with stuff they are not going to want. If you are running a blog or a site designed around training dogs, then only send them updates when you find a quality ebook or product that you personally use with your own pet and can recommend. This way you are going to be making money off your list via an affiliate deal (earning a commission off the sale of the ebook when your leads make a purchase) yet you will also maintain your relationshp and build trust with your readers. If you send them a daily update on everything under the sun, they are going to see that you are just trying to exploit them and will quickly opt out.
The number one tip I can offer anyone with a website is to start using email marketing. With the next post I'll cover best practices for capturing email marketing leads.
If you liked this article, you may also be interested in: