Effective Landing Pages
You have heard how great landing pages can be for capturing leads and increasing the amount of money you make online so you are ready to start writing. If you want to get the most out of your landing page then follow these best practices:
Testing
The single most important thing that you will learn is to test everything. If you read about a new trick online that increases conversions, DO NOT put it into place immediately. Instead, test it against what you are already doing. Some changes that you make will work out great, some need tweaked a bit, and others will leave you worse off than before. You know the only way you can be sure? Test everything.
Limit Navigation
You want your users to take your desired action. Visitors are easily distracted so you must keep them focused on your copy, visuals, and the offer. Menus and links give them a chance to leave your landing page never to come back again. Hide your site navigation on landing pages and increase the number of leads that you capture.
Deliver Value
Your landing page has to match up well with your visitor's desire. You should write in the second person (you) to make it clear how you can solve their problem, answer their questions, or benefit them in some way. The more you can demonstrate that you can do that, the better your landing page will convert.
Provide a Clear Call to Action
Tell the visitor what exactly you are expecting them to do. Do you want them to submit their email address in order to download a free ebook? Do you want them to purchase your product for x amount of dollars? Let them know, over and over again.
Keep it Short & Simple (KISS)
The form that you use to capture leads needs to be as simple as possible. You only want to ask for relevant information. If you ask a visitor for a phone number, they are going to worry that you are going to call them. If you ask them for their address, they will suspect you are going to send them junk. Generally speaking, the more information that you require from them the less likely they are to give it to you.
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