Creating an Offer
It is important to realize that when you are selling a product, you are including other components as well. So when you are creating your offer, remember that your product is the core, but there are plenty of things that you can wrap around it to make it more appealing to potential customers. Let's take a look at some examples.
If you go get a haircut that is only one part of the process, as the beautician will also have a variety of products to offer you from shampoos and conditioners to hair gels. It's a total package that they are offering, not just a simple haircut.
You also have to consider deliverability. How quickly can you get the product to your customer and in what fashion will you deliver it? If I'm buying a book online, I expect it to arrive in a matter of days, and I'm not going to pay $1 less to get it a month from now.
You can also charge more for a product if you offer superior support. If a customer can get in touch with someone on your sales team quickly and get their questions answered, that increases the chances you make the sale. If there is a problem with the product and they know they can get a replacement quickly and without any problems, that's boosts your value as well. Is your warranty clearly stated on your site? It needs to be.
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