We've already talked about the benefits of hosting your own landing pages: complete control, building up authority over time, and starting a newsletter. Today we are going to talk about how you can get started with a landing page on your own site. It's not nearly as hard as a beginner would think.
The first thing that you are going to need is a domain name. A lot of hosts offer free domains if you sign up for a hosting account and while that can be nice, I don't want to be tied to a host any more than I have to be. For like $10 per year you can buy your domain at GoDaddy. See How to Pick a Domain Name for tips on coming up with ideas for your site.
There are a ton of hosting providers out there these days. Some of them are junk and some are great. If you find something that is working for you, then you should stick with it. Myself, I use HostGator and have never had a problem so it's easy to recommend them to everyone starting their own site. I've tried others and seen my site go down, be slow to load, have problems with emails getting through, you name it.
Landing Page Templates
There are a lot of options out there if you are looking for free landing page templates. When you are looking through that list to find what will work best for your offer, just remember the effective landing page tips I offered and use limited navigation and a clear call to action.
You have to make sure you are speaking to the visitor and relating to them. An easy trick to do just that is speak in the second person (use you or your). Get into their mind, address their worries and concerns, and quickly talk about how you are going to solve their problem. There are a lot of different ways to do this: testimonials, reviews, and videos are just a few.
That's it! Creating landing pages on your own domain is as easy as following the four steps outlined above. Of course, once you get started and visitors start coming to the page you are going to want to test, test, and test again to make sure you create the highest converting page possible.