Why Content is King
Finally it seems that even the big boys are starting to understand that when it comes to making money on the the Internet, content is king. Just a few days ago I wrote an article about why people go online and it came as no surprise to me that "to learn" was the number one reason to surf the web. Well now that large businesses like Time Warner, Yahoo, and AOL are finally catching on.
Of course ad spending is supposed to go down 7.6% this year and since we are still in the midst of a recession, that number isn't likely to make a large jump any time soon. The reason for optimism you ask? Ad spending on newspapers, magazines, radio, and television is going down, but online advertising revenues are projected to grow by nearly double digit figures!
Most companies are considering content to be valuable because they want consumers to pay for high-quality products, but instead they should realize that higher quality content builds links, which increases your search engine presense, which builds traffic, of which more are going to keep coming back if you give them something that they are interested in. That's a nice little cycle to have, a constant flow of new traffic coupled with readers who keep coming back for more.
So, even if you run a blog or small-business, produce quality stuff that people want to keep coming back for and you'll grow your business. You don't have to charge people to read your content to make money, you can benefit from the increase in ad spending and still cash in while keeping your information FREE!
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