Archive for the 'Pay Per Click Advertising' Category

Improving Quality Score

Google doesn’t exactly tell you what formula they use to determine quality score, but there has been plenty of testing done by experienced marketers to give us a few guidelines.  If you have a quality score of 0-3 that is considered “poor” while 4-7 is just “OK.”  The scores of between 8-10 are “great” and [...]

Google Adwords Tips for Beginners

Getting your site to rank high in the search engines is not a quick and easy process.  It takes a lot of work on your part and it takes time for the search engines to find your site and then trust it enough to rank it high in their results.  If you want to get [...]