Why You Shouldn’t Buy Emails
If you are new to email marketing you might think buying a list of emails is a good idea. Some shady marketer might have told you that buying emails is a way to get a quick start on building your own list and that you can make a lot of money without spending much. You might have heard that the leads you will be buying are targeted to your market, are composed of people who have specifically requested to receive these kinds of offers, and are verified and clean.
Well I'm 99% sure that they didn't opt-in. Who in their right mind requests that their email address be given out to any random person so they can get bombarded with random emails each and every single day?
Origins of the List
So where do these lists actually come from? People scrape them off of old lists, find them on websites, collect contact lists from conferences, and advertise free products only to collect the information visitors provide. This means that they were never interested in what you are selling and even if they are, they didn't request to hear specifically from you.
What Happens to You
If you buy a list you can cause your mail server to get clogged up and you can get blacklisted from email providers. Your domain registrar could take away your domain. Legitimate prospects could devalue your brand.
I won't lie to you and say that this never works. Marketers buy large lists, send them out, and see positive responses. There are just too many negatives possible for me to think this is a good idea.
There is no quick fix to attracting subscribers to your newsletter. You need to grow your traffic and give visitors a reason to want to give you their information. They will want to do that if they like what you have to offer and want to hear more of it. If you are looking for a legitimate company to use for your email marketing, I personally like Aweber.