7 Keys to Building Relationships By Using Twitter

By Jamie Faidley Tweet

Twitter and other social media sites are about one thing, building relationships.  Sure, you don't want to waste you time writing Tweets, replying to people, and retweeting if it isn't going to earn you more money in the long run, but therein lies the secret.  Don't look for immediate results, instead focus on long term benefits.

Users who focus on the short-term flood their streams with product promotions, affiliate links, and sales copy.  Their followers don't take their messages to heart and will be hesitant to trust anything they send out.  If you only self-promote you will quickly be tuned out.

Marketers who focus on the long run will build up a connection with their followers.  You have to earn your follower's trust by being selfless and rewarding them with quality content.  To do this you have to offer followers some sort of value with your tweets, send them to interesting and helpful resources, and answer their questions.  When you send out a tweet with an affiliate link or new product, it will be to a product that you have actually used, tested, and found helpful.  This results in not only more clicks, but actual conversions.

What is the best way to build relationships with your followers?  Let's take a look:

1.  Before you send out an update, ask yourself what information do you think your followers need to know right now?  What have you learned today?  What resources on the web have you found that make your life easier?  Is there something that is capturing your attention?  Be useful and make a genuine effort to help your followers out.

2.  Follow your peers and offer your opinion on applicable content.  Someone posts a blog in your niche about how to do something, maybe you add that you don't like one point or would also do something else.  See a well-written Tweet?  Retweet it to your audience with your thoughts attached.

3.  Thank and promote those followers who retweet your updates or mention you in their Tweets.  Taking a little time out of your day to give those users recognition will increase the chances that they do it again.

4.  Ask questions to poll and survey your audience.  Once you have gathered the data let everyone know what the results were.

5.  Don't use the full 140 characters.  Instead only take up about 100.  This enables people to retweet you with a short little message of their own.

6.  Use the Twitter search to seek out people discussing topics in your niche.  Join their conversations and add to them.

7.  Create lists related to your niche.  You can start with the popular news sources, direct competitors, indirect competitors, or just people unrelated to your niche that you find interesting.  This will help you be seen as a "hub" of information within your market.

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