Benefits of Article Marketing
I am a big fan of article marketing, especially when you are just starting out with a site and need to get a few links pointing your way. I've outlined several other reasons why article marketing works in a previous article, but here we are going to look at some of the benefits that you get by doing article marketing.
Traffic
The popular article directories get traffic. If you publish a quality article on the directory, then the site might feature you on the front page or in it's newly written articles section. That can get you a lot of traffic to your landing pages right away.
Not only that, but the articles that you submit to the directories will have a good chance of ranking in the search engine results. These sites have a lot of incoming links, so they get crawled frequently. You will start seeing the traffic pour into your article from the search engines in a matter of days.
Link Love
Another benefit of article marketing is the amount of one way links you will receive. Of course you will get a link from the directory itself, but a lot of times other webmasters will publish the post on their site as well, giving you additional incoming links from even more unique domains. Plus, you control the anchor text over these links, meaning it's an easy way for you to target keywords that you want your own site to rank for!
Sales
Marketing articles is going to drive traffic to your landing pages and if you have high converting copy on those pages that is going to translate into sales. You won't have to wait months and months to start getting people to come to your site and see a return on your investment. With article marketing you can turn your site into a money maker in a matter of days.
Those are the main three benefits of article marketing: an increase in the traffic to your site, more link juice and authority due to the one-way links, and more sales due to the increased number of visitors.