Article Marketing Tips
Article marketing is an effective way to get links to your site with the anchor text that you want to rank for. Myself and many others have been using this technique for years to improve our SEO rankings and even though it's been abused by some, it's still a great way to build your site if done right. If you follow a few of the article marketing tips I've included below, you are going to be on the right track to increasing the returns on the effort you put in.
Get on Real Sites
A lot of beginners think article marketing is great because they found this list of 100 different places that take their content with a link back to their site. While there is definitely no harm in posting your content in a lot of different places, the real goal here is to get picked up by quality sites that are maintained and managed by real people. Sure, the articles you post with get picked up by automated sites and you'll get a few links out of that, but it will be of low quality. So, how do you do that?
Quality Content
Don't make the mistake of writing articles for the directories in the hopes of getting them ranked. You don't need to include keywords in the title nor do you need to stuff keywords into your content. What you want to do is write about topics that appeal to a wide range of people. The only time you have to worry about your keyword is with the anchor text of the link back to your site. That's it. Other than that write good stuff that people wouldn't be embarrassed to show real visitors.
Sexy Titles
I've already mentioned how you do not want to use keywords in the article title with the hopes of getting it ranked. If you want your article to get picked up by someone, make sure that you write a compelling title. Instead of "Golf Chipping Tips" you could try "3 Ways to Hole More Chip Shots".
Use Others
There are authors in the directories that are getting picked up by real sites. You don't have to wait around until you are one of them. Do Google searches of author names and article titles in your niche to see sites that are picking up that content. If you see a quality site, don't hesitate to contact them and show them a portfolio of your work. If other articles are getting a lot of action, you can probably write a spinoff that is even more interesting.
If you use these four article marketing tips, you are going to get higher quality links and more bang for your efforts by getting picked up by real sites than if you just post to the directories themselves.