Building an online audience is one of the most important things you will do for Internet marketing. With an audience you can not only reach your potential customers, but you can also keep in touch with what is going on in your market, build relationships with potential partners, keep an eye on your competitors, and get your content noticed by other webmasters.
So, what do you have to do to start building an audience today? Here is a step-by-step checklist. Some of you will already have completed a few of the steps, and if so it’s easy to jump right in where you currently are and work down.
Your persona is who you are going to be: your name, your picture, your personality, and your biography. You can use your real name or a pen name, your picture or someone else’s, but whatever you choose stick with it consistently across channels.
2. Define Your Market
You have to know specifically who your customers are, who your potential partners are, and who your competitors are. What are the other interests of each group.
3. Sign up for Social Media Accounts
The two main ones to start will be Twitter and Google+. You can sign up for accounts on the other social media sites, but really try to build up one or two channels at a time. Our strategy makes it easy to do so on Twitter and Google+. Completely fill out your bio. Use the same close up, high quality picture of your face on each site.
4. Follow Your Market’s Influencers
A good place to start finding people to follow on Twitter is WeFollow. Just enter your keywords and follow the people with the most followers. If you have found any blogs or sites that are in your market follow those sites and authors. See who those people interact with and follow them. Follow their followers, a lot of those people will follow you back. It won’t take long before you build up a list of people to follow who send out quality updates. You can use Manage Flitter to cut down on who you are following later to get rid of the people who aren’t doing much for you.